Three generations share a digital moment
We’ve heard a lot about how digital natives, the 40 and under crowd, take advantage of social media for all kinds of things…networking for jobs via Linked-In, making friends on Facebook, finding camaraderie in facing illness via sites like patientslikeme.com. Baby Boomers are also using social media for health and other aspect of their lives, but does one size fit all in social media?
Recently, the Path of the Blue Eye project commissioned a nationally representative online survey of 668 e-patients to, in fact, find out what older e-patients want from health organizations communicating via social media. Some results are outlined in a recent blog post, Older E-Patients Crave Information, Not Friendship from Health Organizations Communicating Via Social Media. The rest of the study goes on sale next week. In short, the study finds: ”If you want to capture older e-patients’ hearts via social media, focus on substance (information) over style (friendship).”
Looks like it’s a generation that is essentially still asking, “Where’s the beef?”.
