DocRock-Hip-Hop Swine Flu Video
Dr. Clark won the HHS Flu.gov video PSA contest with his H1N1 hip-hop video in September. Now DocRock is ready for a hip-hop Swine Flu video show-down. His video, like Dr. Clark’s, educates the public (especially children) about preventing the flu from spreading.
Both doctors are in the business of doctoring, and selling music videos. Both do it via their web sites (HealthRock and HealthHopMusic) and via YouTube (DocRock presents his on the CignaTV YouTube channel). YouTube is now the number two search engine in the world and these two doctors, along with many organizations and businesses are reaping the benefits of putting their messages on video and uploading them to YouTube.
An important element for success is to make instructional videos fun to watch. In a New York Times article, How to Start a Company (and Kiss Like Angelina), a Google exec comments on the rise of Howcast, a how-to video production company. He explains that “(Howcast) understands that video is an incredible medium to share and instruct, but they also realize that they can use video to provide instruction in an environment that is entertaining, not dry.” Here’s Howcast’s version of a tongue-in-cheek public health message on How to Survive a Bear Attack.
Are your entertaining health messages on YouTube yet?
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Mary Kay,
I am a follower of the How To sites as well and love a lot of HowCast’s stuff.
Re the H1N1 hip hop videos - yes they’re entertaining, and yes the right target audience definitely likes them.
My question is - do they wind succumbing to the “energizer bunny phenomenon” - everybody loves the bunny, recognizes it, but doesn’t associate it with the right name brand batter?