IdeaGoras Online Community
Though Europe is home to cutting-edge use of social media in healthcare, for example at Swedish hospitals, for the most part, social media is a new frontier. Recently Ángel González set out to change this by holding his first conference in Madrid on social media for health and wellness in Europe.
Here’s an except from Walking the Path’s founder Fard Johnmar’s interview with Ángel González when asked to comment on major differences in the use of social technologies in the U.S. and Europe:
“”…when it comes to advertising and marketing trends, the US is at least two steps ahead of the EU. Citizens of the EU and healthcare providers are increasingly using social media tools to gather and share information. Pharmaceutical and other health companies operating in this part of the world must join in the conversation, despite their fears.”
By joining Gonzalez’s new online community IdeaGoras, 130+ European health communicators and others are confronting their fears, and learning how to engage target audiences in more meaningful ways and profit from a better return-on-investment.
